Full Circle events - it's not just the taking part, it's the learning that counts

Every client expects:

  • A fully engaged and fully satisfied staff complement
  • A learning experience not just a ‘jolly’

Events (click to play) 

Full Circle delivers extra, at no extra

  • Real ideas
  • More excitement, lower administration and less disruption to clients' daily routine
  • An alternative and usually a more enhanced programme
  • Near invisible stage management
  • Costing transparency

Types of event executed

  • Training
  • Team building (active or cerebral)
  • Themed evenings / parties
  • Award ceremony
  • Experiential learning
  • Product launch
  • Family Fun / Multi-action day
  • Country pursuits and much more

The service offering

  • Venue liaison
  • Overall concept creation and event theming
  • Equipment specification and hire
  • After dinner speakers, acts and entertainers
  • Ephemera graphics / production
  • Audio visual production
  • Front-of-house and stage management
  • Technical support
  • Health and safety
  • Post event evaluation

Click here to view case study 1

Click here to view case study 2

Ten points for success

  1. Great events require outstanding planning and innovative communication. The experience begins with the first touch - the invitation – and continues right through the event and into the workplace.
  2. Inventive and effective pre-event communications and engagement is key and helps to increase buy-in.
  3. Ensure that delegates are involved in the development of the programme; this also increases buy-in.
  4. Every piece of information that touches a delegate should add to the experience. Full Circle’s communication is delivered in a style that fits the theme running throughout the entire event.
  5. Create a vision of the event: theme, colour palette, photo/images, type style, graphic elements etc., so that these elements can be leveraged across all communications.
  6. Delegates learn by imitation and repetition – every event must have both elements of learning built in.
  7. Add techniques for cementing the correct habit back in the workplace because, when delegates understand what they are meant to be doing (and the context in which they are meant to be doing it) then you have a well-run ship and few misunderstandings.
  8. Build an event registration site which allows each delegate to register their details for the programme and then to retrieve full information on the programme, such as: venue, agenda, workshops / activities, follow-up distance learning quizzes and much more.
  9. Set up to measure ROI – it is always best to be forewarned.
  10. Ensure the event communication continues post-event, when participants are back in the workplace. Conference learning should have a long tail and be relevant to what is happening day to day.

Full Circle Motivation, with ample experience in organizing and facilitating events, can ensure that all ten points are delivered.

 

Site Recce Checklist

 

Events ROI

At Full Circle we work with clients to set objectives and take external measures (sales) and internal measures (organizational effectiveness) before producing a template for change. To do this we review and compile a strategy for: 

  • Behavioural change – doing something differently / share knowledge with colleagues
  • Learning – what learning is required for event participants to change their behaviour? How to design the content and learning environment to make change most effective
  • Participant action – during and after the event back in the workplace
  • Business output – the ring on the till 

We follow this with pre and post-event measuring and monitoring of: 

  • Participant satisfaction surveys: with logistics, facilities, impact, content, interaction, Q&A etc.
  • The learning of information, skills, attitudes and relationship / colleague interaction (through Action Learning).
  • Sales (if appropriate to the objectives).
  • Event attendee involvement in the conference, including input on setting the agenda
  • Mystery shopping (if appropriate) by regional, demographic and psychographic segmentation.
  • Customer feedback: postal, telephone, online and face-to-face.
  • Key task assessment.
  • Exit interviews – the reasons for leaving. 

We believe that what gets measured, monitored and communicated gets done. And because we decide to measure, the event will get better.

 

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